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Choosing A Business Logo - An Important Step

By Melissa Markham on February 25, 2008 8:19 AM | Permalink | Comments (1)

My husband has had his own business since 1996, and I sold on eBay for about four years. One of the most important things you learn when you are in business is marketing. You have to market your company in order to get others to know it exists. An important first step is coming up with a name that reflects what your company does and a name that is unique.

From 1991 to 1996, my husband was a freelance writer. At that time, he called his business Kreative Kreations. In 1996, when he started up his computer business, he began an S-corporation and called it Bedford Technology Group, Inc. It reflects where we live and what he does. When I began selling on eBay, I tried various ideas, but decided yesterdayshopes fit me. I wanted to sell things from yesteryear (collectibles, toys and books). I even had a 'store front' sign that I then placed on my invoices and business cards. When I branched out, I made up a new business card that had a smiley face with dollar signs for eyes, and a picture of a garage sale. My intent was to show people I could turn their unwanted items into cash.

But I am embarking on a new adventure. I don't have the space to keep a large inventory at home and so I am looking into other things I can do. I have a knack for writing, I am learning html and web design and I like helping people. I found out about this cool website where I could create a logo design via a free demo. Then if I liked it, I could also create business cards. The site enables me to play around quite a bit until I find just the right logo for me.

I want to get my new business off on the right foot with a symbol that expresses my attitude and that logo will be with me as long as this business last. Below you can see the steps I went through to create a business logo for myself.

After going to LogoYes.com, I clicked on the free demo. First I got to choose what type of logo I wanted: High-tech, Bold, or flair. I chose flair because these symbols embody creativity and being customer-oriented.

Then I went to step 2. Here I picked my industry. That was a bit hard for me, but I settled on Computer and Internet.

In step three I had the opportunity to pick from several computer/internet related symbols, I went with the hands category because I want to give people a helping hand.

In step four, I typed in a name and a catch phrase under my symbol, and I selected the font I wanted to use.

In step five, I chose the color for my symbol and I resized my symbol. I could also rotate it or flip it if I wanted to.

Here is the completed logo.

Once I had chosen my logo, then I could translate that logo to a business card. As you can see there are a variety of layouts to choose from. Choice is good and it helps to narrow down the possiblity that my business cards and logo will look like someone else's.

So, now I am all set. It turns out that LogoYes.com made the creation of my logo and business cards a breeze. Now I have to get to work on the hard part...finding customers!