What's In A Name?

Name recognition is very important for companies. Think how many names we hear every day that automatically bring images to mind: Coca-Cola, Orkin, Bayer, McDonald's, and Ethan Allen are words we can speak that give us all an idea of what is being discussed. Visual images even come to mind. But sometimes, where you live in the world can skew the image that comes to mind. Or depending on what you do for a living.

When I hear the name Baldwin. My first thought is pianos. We have a piano. My husband and my children play and my mother plays. The next thing I think of when I hear the name Baldwin is General Hospital. I was a big fan back in the 1980s and if you were too, you will remember Lee, Gail and Scotty. Scotty was such a scoundrel! When my dad hears the name Baldwin, he thinks of quality interior and exterior door hardware. My dad is a carpenter. This just goes to show that while name recognition has it limitations, name recognition does work...after all, images did come to our mind!